{"id":1600,"date":"2021-03-15T15:14:06","date_gmt":"2021-03-15T14:14:06","guid":{"rendered":"https:\/\/eurobrillance.com\/?p=1600"},"modified":"2024-12-17T14:44:58","modified_gmt":"2024-12-17T13:44:58","slug":"misez-sur-le-toucher-doux-pour-augmenter-vos-ventes","status":"publish","type":"post","link":"https:\/\/eurobrillance.com\/fr\/misez-sur-le-toucher-doux-pour-augmenter-vos-ventes\/","title":{"rendered":"Misez sur le toucher doux pour augmenter vos ventes"},"content":{"rendered":"

Le Soft-touch<\/strong>, ce film transparent \u00e0 base de cires et de polyur\u00e9thane est tr\u00e8s utilis\u00e9 en Marketing. En effet, ce pelliculage<\/strong> apporte au papier carton une sensation des plus agr\u00e9able au toucher\u00a0: l\u2019effet peau de p\u00eache<\/strong>. Pourquoi et comment cette sensation augmente-t-elle les ventes\u00a0?<\/p>\n

 <\/p>\n\"\"\n

Sublimez et am\u00e9liorez le packaging avec le toucher doux<\/strong><\/h2>\n

Le film soft touch est id\u00e9al pour sublimer les emballages de luxe ou les outils de communication premium. Il joue un r\u00f4le de protection<\/strong> tout en apportant un aspect haute qualit\u00e9<\/strong> aux imprim\u00e9s.<\/p>\n

 <\/p>\n

Augmente la qualit\u00e9 des impressions<\/strong><\/h3>\n

Gr\u00e2ce au pelliculage peau de p\u00eache, les supports papiers et cartons sont plus attrayants et ont imm\u00e9diatement un aspect qualitatif et luxueux<\/strong>. Le pelliculage apporte une finition de haute qualit\u00e9<\/strong> et une forte image de Marque<\/strong>.<\/p>\n

Augmente la long\u00e9vit\u00e9 des cartons imprim\u00e9s\u00a0<\/strong><\/h3>\n

Le pelliculage rend les cartons imperm\u00e9ables \u00e0 l\u2019eau<\/strong>, \u00e0 l\u2019huile et il prot\u00e8ge contre les rayons UV<\/strong> et les d\u00e9chirures<\/strong>. Les emballages ont donc une meilleure dur\u00e9e de vie et l\u2019assurance d\u2019\u00eatre toujours qualitatifs lorsqu\u2019ils arrivent entre les mains du consommateur.<\/p>\n

Am\u00e9liore la tenue et la prise en main<\/strong><\/h3>\n

Une fois pellicul\u00e9s, les documents sont plus \u00e9pais et ne risquent pas de se plier et de s\u2019abimer. Les emballages boites sont quant \u00e0 eux renforc\u00e9s contre les chocs et la casse.<\/p>\n

 <\/p>\n\"\"\n

Conqu\u00e9rir le consommateur avec l\u2019effet peau de p\u00eache<\/strong><\/h2>\n

Nous sommes tous conscients de l\u2019influence sur le consommateur de la texture d\u2019un emballage<\/strong> ou d\u2019un support de vente. Les \u00e9tudes ont d\u00e9montr\u00e9 que le toucher est aussi important que le visuel des couleurs ou de la forme.<\/p>\n

 <\/p>\n

Qu\u2019elle soit \u00e9motionnelle ou automatique, la r\u00e9action du consommateur au toucher caresse<\/strong> est toujours positive et favorable \u00e0 l\u2019achat.<\/p>\n

Le consommateur \u00e9motionnel<\/strong><\/h3>\n

La neuroscience prend une place int\u00e9grante dans le Marketing. Le but \u00e9tant d\u2019augmenter les ventes gr\u00e2ce \u00e0 des packagings et des supports de communication qui inciteront l\u2019utilisateur \u00e0 acheter le produit\u00a0:<\/p>\n

Le cerveau aime la qualit\u00e9 et le beau. <\/strong><\/span><\/h4>\n

Gr\u00e2ce \u00e0 un touch\u00e9 d\u00e9licat et velours, il transmet des messages de s\u00e9curit\u00e9 de produit et de qualit\u00e9 d\u2019achat.<\/p>\n

Que disent les \u00e9motions et les sentiments ? <\/strong><\/span><\/h4>\n

Le touch\u00e9 peau de p\u00eache renvoi \u00e0 l\u2019enfance, \u00e0 l\u2019agr\u00e9able sensation du doux. Il rassure et plait \u00e0 nos doigts. On se surprend \u00e0 caresser du papier parce que \u00e7’est plaisant.<\/p>\n

 <\/p>\n

Le consommateur automatique<\/strong><\/h3>\n

Le Soft touch accompagne et respecte les trois temps du Packaging\u00a0qui pousse le consommateur \u00e0 l\u2019achat : \u00eatre vu, \u00eatre compris, \u00eatre d\u00e9sir\u00e9.<\/p>\n

\u00ab Le toucher doux augmente de 30% la mise en chariot \u00bb<\/span><\/em><\/strong><\/p><\/blockquote>\n

Il suscite l\u2019attention par sa diff\u00e9rence, donne une bonne impression et une fois pris en main par le consommateur il sera automatiquement plus favorable \u00e0 \u00eatre d\u00e9sirer.<\/p>\n

 <\/p>\n

 <\/p>\n

Experts en pelliculage Soft-touch, nous proposons \u00e9galement en finition le vernis s\u00e9lectif peau de p\u00eache.<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Le Soft-touch, ce film transparent \u00e0 base de cires et de polyur\u00e9thane est tr\u00e8s utilis\u00e9 en Marketing. En effet, ce pelliculage apporte au papier carton une sensation des plus agr\u00e9able au toucher\u00a0: l\u2019effet peau de p\u00eache. Pourquoi et comment cette sensation augmente-t-elle les ventes\u00a0?   Sublimez et am\u00e9liorez le packaging…<\/p>\n","protected":false},"author":3,"featured_media":1602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nMisez sur le toucher doux pour augmenter vos ventes - Eurobrillance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurobrillance.com\/fr\/misez-sur-le-toucher-doux-pour-augmenter-vos-ventes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misez sur le toucher doux pour augmenter vos ventes - Eurobrillance\" \/>\n<meta property=\"og:description\" content=\"Le Soft-touch, ce film transparent \u00e0 base de cires et de polyur\u00e9thane est tr\u00e8s utilis\u00e9 en Marketing. 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