{"id":1630,"date":"2021-02-24T09:41:47","date_gmt":"2021-02-24T08:41:47","guid":{"rendered":"https:\/\/eurobrillance.com\/?p=1630"},"modified":"2024-12-17T14:45:01","modified_gmt":"2024-12-17T13:45:01","slug":"les-nouveaux-emballages-ecologiques-pour-les-echantillons","status":"publish","type":"post","link":"https:\/\/eurobrillance.com\/fr\/les-nouveaux-emballages-ecologiques-pour-les-echantillons\/","title":{"rendered":"Les nouveaux emballages \u00e9cologiques pour les \u00e9chantillons"},"content":{"rendered":"<p><em>Depuis d\u00e9j\u00e0 quelques ann\u00e9es, une mobilisation forte est en marche contre les <strong>\u00e9chantillons promotionnels<\/strong>. La m\u00eame qui a fait l\u2019objet de la suppression des pailles et des <strong>sachets individuels en plastique<\/strong>. Il n\u2019est l\u00e0 pas question de supprimer compl\u00e8tement les <strong>mono dose \u00e9chantillon<\/strong> mais de trouver des solutions pour r\u00e9duire significativement leurs impact environnemental.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les \u00e9chantillons, un r\u00e9el atout Marketing pour les Marques<\/strong><\/h2>\n<p>Nous en avons tous eu\u00a0: des <strong>\u00e9chantillons de produits de beaut\u00e9<\/strong> distribu\u00e9s aux caisses des parfumeries, des <strong>parfums dans les magazines<\/strong> ou encore des <strong>mono dose de cr\u00e8me tests<\/strong>. Ces \u00e9chantillons de produits sont des outils promotionnels forts et impactants.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00ab\u00a052% des Fran\u00e7ais d\u00e9clarent \u00eatre plus tent\u00e9s \u00e0 acheter un produit s\u2019ils peuvent d\u2019abord en essayer un \u00e9chantillon<strong>.\u00a0\u00bb<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Concret et rassurant, l\u2019\u00e9chantillon continue \u00e0 favoriser la d\u00e9couverte et l\u2019acte d\u2019achat. Et si la majorit\u00e9 de ce type de promotion est issue du secteur beaut\u00e9 (90%) on retrouve aussi quelques \u00abcadeaux\u00bb plus atypiques, comme des sachets de th\u00e9, des jeux de grattage ou des semences pour le jardinage.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Les solutions \u00e9cologiques pour l\u2019emballage des \u00e9chantillons<\/strong><\/h2>\n<p>Aujourd\u2019hui les emballages d\u2019\u00e9chantillons sont constitu\u00e9s de diff\u00e9rents mat\u00e9riaux des plus r\u00e9sistants. Mais pourquoi le produit est-il si exigeant envers l\u2019emballage ? Tout simplement car il doit r\u00e9pondre \u00e0 de nombreuses contraintes de <strong>logistique<\/strong>, de <strong>machinabilit\u00e9,<\/strong> de <strong>r\u00e9sistance au produit<\/strong> ou encore de <strong>conservation<\/strong>.<\/p>\n<h3><strong>R\u00e9duire le nombre de composants et les \u00e9paisseurs<\/strong><\/h3>\n<p>Compos\u00e9e g\u00e9n\u00e9ralement de plusieurs couches de mat\u00e9riaux (PE, ALU, PP&#8230;) la dosette est difficilement recyclable. Repenser et r\u00e9duire les couches composantes est donc la solution la plus \u00e9vidente.<\/p>\n<p><span style=\"color: #c28686;\">Apr\u00e8s avoir d\u00e9finit les exigences exactes de votre produit nous vous accompagnons dans l\u2019\u00e9co conception de votre emballage.<\/span><\/p>\n<h3><strong>Opter pour la cellulose et rendre l\u2019emballage recyclable <\/strong><\/h3>\n<p>Le papier est le meilleur allier \u00e9cologique pour les \u00e9chantillons. Il permet d\u2019assurer la <strong>recyclabilit\u00e9 de l\u2019emballage<\/strong>\u00a0tout en gardant de hautes barri\u00e8res. Que votre produit soit agressif, sensible \u00e0 l\u2019eau, sensible \u00e0 l\u2019oxyg\u00e8ne\u2026 nous avons les solutions gr\u00e2ce aux<strong> papiers barri\u00e8res<\/strong> de notre gamme PaperFlex3R\u00ae.<\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1634 size-full\" src=\"https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX.jpg 800w, https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX-300x300.jpg 300w, https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX-150x150.jpg 150w, https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX-768x768.jpg 768w, https:\/\/eurobrillance.com\/wp-content\/uploads\/2021\/03\/YVES-ROCHER-PAPERFLEX-125x125.jpg 125w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Depuis d\u00e9j\u00e0 quelques ann\u00e9es, une mobilisation forte est en marche contre les \u00e9chantillons promotionnels. La m\u00eame qui a fait l\u2019objet de la suppression des pailles et des sachets individuels en plastique. Il n\u2019est l\u00e0 pas question de supprimer compl\u00e8tement les mono dose \u00e9chantillon mais de trouver des solutions pour r\u00e9duire&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nouveaux emballages \u00e9cologiques pour les \u00e9chantillons - Eurobrillance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurobrillance.com\/fr\/les-nouveaux-emballages-ecologiques-pour-les-echantillons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux emballages \u00e9cologiques pour les \u00e9chantillons - Eurobrillance\" \/>\n<meta property=\"og:description\" content=\"Depuis d\u00e9j\u00e0 quelques ann\u00e9es, une mobilisation forte est en marche contre les \u00e9chantillons promotionnels. 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